Maureen started in fashion industry when she was just 16 year old.
Her first recognition came when she won Philippines 1st Hello Kitty Dress design competition over 3000+ teenager contestants, coming from all over Philippines.
The very first assignment she took was to design gowns for David’s Bridal. She worked as lead designer, spending time creating the next big trend in wedding industry.
Maureen wanted Filipinos to develop their own trends and industry than to follow outside trends and rely on western world offerings. If the people abroad liked her work she was confident that people at home would love it as well. She started her own shop - Maureen Reeca Cruz Haute Couture.